Hard rock Hotel is a name highly associated with the Rock n Roll style. It started in 1971 in the city of London by two people; Tigrett and Morton who had flair of good sense, good taste and a love for music. It started of in the middle tier of positioning where the customers were charged a mediocre price but a warm service and hearty and full of life environment. Hard Rock Hotel started globally expanding in the year 1982 when the two people who started it, decided to establish their own ventures with the same name in other parts of the world. From there started the advent of Hard Rock Hotel and a story of success.

During Hard Rock Hotel’s expansion into other areas, it attracted a lot of attention from potential buyers. The Rank Group in 1990 acquired partial interest Hard Rock Hotel from Tigrett, then bought other interest from other areas and eventually was able to acquire the whole of Hard Rock Hotel. The hotel has made itself a global entity with presence in 42 countries and 132 avenues. Hard Rock Hotel has made the phenomenon of music, exceptional. The hotel has a vast collection of old music and music that has defined history. It has manifests such as old guitars, lyrics, music, costumes, posters and any thing and everything related to hard core rock music. The collection is ever expanding as it grows with the new music becoming history. It is like an ongoing process and anything that has emotional value attached to it becomes its memorabilia. People can also sell any piece of item that has music related value and is able to become a memorabilia. The Hard Rock hotel would more than happy to buy the item.

Even with all the expansion and serving different continents, Hard Rock Hotels have never loosened their values. It is still centered to its music sensibility, a staff that very much attentive to listen the needs of the customers and a social responsibility initiative taken by the founders and proceeded by every new venture. Hard Rock Hotel is not targeted towards a specific set of people. Instead, it is warm and welcoming to who ever comes in from the door. The Hotel cherishes its customers regardless of age, gender or class and genre. The idea of delighting customers and bringing smiles on their face is still the motto of the hotel and due to this focus, Hard Rock Hotel has become an entertainment and leisure providing venture.

Hard Rock Hotel tagline ‘Love all - Serve all’ is activated in terms of the social networking and work for the special causes. Hard Rock Hotel has helped establishing forums to help people in various categories such as health, education and capability. The following ventures have benefited from Hard Rock through donations or other networking support. The ventures are divided into three categories; Humanitarians, Environmental and Organizations. In the Humanitarians category, Hard Rock Hotel has programs such as Amnesty International for Human rights, Breast Cancer Research Foundation, Children’s Miracle network, Children of Restaurant employees, Crossroads centre for treatment of Drug addicted Patients, Global angels fulfilling the needs of children, Habitat for Humanity and peace games for children to have an environment that is violence free and equally opportunistic. The ventures that Hard Rock Hotels have helped in and are specifically related to music and its progression are Musicians on call and Music rising.

Moreover, Hard Rock Hotels have helped the organizations in Environmental causes such as Farm aid and preservation of Wild life. In addition to that, Hard Rock hotel also has helped many organizations with their various initiatives all for the beneficial causes for people in general.

Hard Rock Hotels is also a good provider of employment opportunities. The values revolve around an environment which is honest, has integrity and professional flair. Employees are encouraged to maximize their potential by creating new ideas and implementing them along with building credibility on their part and benefiting the Hard Rock Hotel phenomenon in particular.