Introduction To Go Airlines

Go airline is the brand of Mesa airlines. This is considered as a regional brand and the basis of the airline are in Honolulu, Hawaii. The airline provides the interisland services in Hawaii and this makes the airline very different from the other airlines because it focuses on the domestic operations. The main hub of the airline is also in Honolulu and the operations of the airline are also controlled by Mesa Airlines. Go Airline is also considered as a subsidiary of Mesa Air Group. The operations of Go Airline started in June 2006 and the services are basically catering to the regional areas. The expansion in the operations of the airline began for the first time in September 2006, when there placed an agreement with Go Airline and Mokulele Airlines. According to the agreement Mokulele would also operate in some of the locations under the brand name of Go Express.

Launching Issues In Go Airlines

One of the main airlines in Hawaii is the Hawaii airline which filed complaint against the Mesa Air Group. The case was basically compiled on the basis of the confidential information which the airline had about the Hawaiian airline and on the basis of which the airline had the potential to compete against the Hawaiian airline. On the other hand as a response in the same year Mesa also filed a case against Hawaii, in which they claimed that Hawaii was trying to keep Mesa out of business. Another major competitor in Hawaii is Aloha Air Group and they also filed the same case against Mesa Group that they have taken the private information from the Chapter 11 of Bankruptcy of Aloha Airlines and through this information the airline would be able to get Aloha out of the aviation industry. Although Aloha because of the non-profitable operations winded up the business in March 2008 but still Hawaii was in the market to plan against Go Airlines. These are all the untiring efforts which the Go Airline had to make to enter the Hawaii Market. Very strong evidence against the Mesa group was that the Chief Financial Officer of the Group sent an email in which he asked about the process of deleting the files and at the same time making them non-discoverable. The case was continued in which Mesa gave arguments that CFO wanted to delete the pornographic material from the computer and accidently all other files were also deleted while Hawaii Airline named it a malicious attempt.

In the hearing it was proved that Mesa came up with setting plan of Go Airline in Hawaii was based on the information that was taken through illegal means and on the basis of this information Mesa Group was sure to get an airline very different in Hawaii market. On the basis of the case against Mesa, they were penalized to pay Hawaii Airline $80 million. The case was again continued when Mesa on the basis of some evidence reclaimed for it and after a considerable period the settlement was made according to which Mesa would pay some amount to Hawaii airline. In the true sense Mesa were not able to provide an airline that can come up with new and innovative services in the aviation industry. In Feb 2008 another case was filed against the pilots of the airline. In this case the two pilots were accused to be slept during the flight. The air traffic controller could not find the pilots for almost 20 minutes. Although the flight landed safely but still the pilots were fired. Go Airline had to face a lot of issues since their launch. The competition in the aviation industry is rapidly increasing and to come up with a very different and unique airline is one of the most important challenges for the incoming airlines. All of the airlines should learn a lesson from the mistake of Mesa airline because in the strong market of Hawaii, Go Airline could really come up with a new innovative idea. Ultimately you are the customers so how do you think that Go Airline can improve its brand name again in the market.