Introduction To Emirates Airline

Emirates Airline was founded in 1985 by the Parent Company known as Emirates Group. Previously the hub of the airline was in Dubai but it is also expected that in 2008 they are going to be transferred to terminal 3 of Emirates. The airline offers Skywards as the Frequent Flier Program and there are almost 89 destinations across 55 countries worldwide where the airline offers its services. The airline has gotten a lot of popularity worldwide that most of the person travelling in it calls it as the most sophisticated and the reliable airline. To enhance the image of the airline as an international airline the slogans of the airline also forecasts its brand image. Slogans of the airline states are “Fly Emirates. Keep Discovering" and "Fly Emirates to more than 100 Destinations Worldwide". The headquarters of the airline are in Dubai, UAE and the Chairman and the CEO of the airline is Ahmed Bin Saeed Al Maktoum.  The official site of the airline is emirates.com which is visited by a number of online users worldwide. 

Services Of Emirates Airline

Most of the analysts surveyed that why it is becoming as the most popular airline and most of them reports later on that it is because of the services provided by the airline to its customers that it is becoming as the most popular airline. If you go through the analysis of the in-flight entertainment services of the airline you will find that Information Communication Entertainment (ICE) system is provided by the airline in-flight which gives hundreds of the entertainment options. The airline introduced this system for the passengers in 2002 when the competition in the aviation industry was immensely growing. It was also awarded for introducing such an entertainment system. The airline because of the rapid increase of the internet technology in the lives of the people also introduced the fast speed internet through satellite in their flights and it was also ranked on the second number among the airlines which introduced the direct broadcasting of television in-flight. The major issue that is faced by the people while they go for the airline is the use of the mobiles. People get cut off from the world around while they travel through airline. For this the airline has also signed a contract with the AeroMobile, which are the mobile providers. After the services people are able to get the calls and the messages in-flight. Although in the start the service of the mobile phone was blocked for a few months but it was restarted again in March 2008.

Because of the increasing popularity of the iPod the airline has also negotiated with technicians so that people can get these services in-flight and there can be charging systems in the airline. Other services which are provided to the customers to keep them entertaining during the flight are Newspapers and magazines availability. Top magazines are provided in the business class while for the economy class free newspapers are distributed. The popular magazine of the airline OpenSkies is also given to the passengers. One of the most popular programs is the frequent flyer program that is known as Skywards. There are associated airlines of Emirates Airline, from which miles are earned by the passengers and then on the yearly basis the airline gives the lights to the customers with discounts.

Interestingly, the earners of the Gold and Silver titles, which are given on the basis of the frequent flyer programs, the members also get the access to the Emirates lounges which are considered as the most sophisticated lounges in the world. These are also known as the first class lounges in Dubai as well and in almost 16 cities the airline has created 33 lounges. Not only that to make the lounge services available in other cities as well the airline has also affiliations with the other airline’s lounges. This shows that the services of the airline are the main key aspects which have made the services of the airline best and made the airline popular in the world’s top airlines.