Introduction To Deccan Airways

Founded in August 2003, Deccan Airways has its basis in HAL Bangalore International Airport. The hubs of the airline are in Indira Gandhi International Airport (New Delhi). The destinations targeted by the airline are 65 and the headquarters of the airline are in Bangalore, India. The official website of the airline is flyairdeccan.com and it is one of the ways through which the airline keeps its customers in touch with the airline and it also provides a lot of information about the flight schedules and also about the timings and the services provided by the airline on the board and on the airports. The popularity of the airline in India is because of the reason that it is considered as low cost carrier in India and for the first time the Indian people really got an airline which started providing them with the best and the cheap airline services.

Services Of Deccan Airways

No doubt, a Deccan air is the best airline in India and to prove this fact the competitive analysis in the aviation industry has carried out by many researchers. Basically after the entry of Air Deccan in the airline industry, many other airline companies looked for the profitability analysis of the company and they found that although the airline is providing the low cost services in India but still the airline is facing high profits though the fuel prices are also very high. On the basis of the rapid penetration of the airline in this industry, these airlines also entered in the market. Today although Deccan Airways is facing the competition from the airlines like Spice Jet, Indigo and GoAir but still the airline is operating and getting high revenues. Moreover, because of the immense competition in the airline industry in India, the high prices airlines also had to lower their fares, so as to defend their positions in the industry. Deccan Airways is also expecting to have very rapid growth because still the airline considers that the market of airline in Indian aviation industry is much unsaturated and the airlines which are operating in the market are also under-penetration. Still the airline needs to schedule the flights properly because some of the customers require it to be more punctual. Although after the first year operation the airline incurred a huge loss but today the airline is able to convert the loss in to huge profits.

One of the very interesting turn in the operations of the airline was brought about by the Kingfisher Airline after getting almost 26% of the share of the airline and promising to get more 20% shares later on. However, the largest shareholder of the airline is UBG and there are representatives of UBG in the board of directors. Kingfisher has also announced that Kingfisher airline will continue serving the business class and the corporate level customers while the low fare customers will be directed towards Deccan Airline. Although the airline was providing the best services to the passengers but still Kingfisher airline found that Deccan airline has not properly concentrated towards the marketing of the airline and for this the airline re-launched it in 2007.

The tag line of the airline today is “The choice is simple”. In other words the airline wants to provide simple but affordable services to their customers. The logo of the Deccan airline has also replaced by the logo of Kingfisher airline and the previous colors in the logo has replaced with the more vibrant colors. The schedules of the airline are also very customer orientated and the airline is trying its best to remove the concept that price is everything. MarketGate Consulting Company is involved in rebranding the airline and millions of money is being spent for the promotion of the airline. This will also make the Indians aware of the cheap prices of the airline. On the basis of all of the given information we can conclude that Deccan airline is one of the best airlines in India and what do you think about it now?